|American Airlines Named Official Airline
of 2004 Breeders' Cup World Thoroughbred Championships
of Breeders' Cup Limited, the National Thoroughbred Racing Association
and Lone Star Park at Grand Prairie announced on September 30th that American
Airlines has been named the official airline of the 2004 Breeders' Cup
World Thoroughbred Championships.
The Breeders' Cup, consisting of eight races with purses and awards totaling
$14 million, will be held on Saturday, October 30 at Lone Star Park in
the Dallas suburb of Grand Prairie, Tex. This year's event will be televised
live by NBC Sports (1:00-6:00 p.m. ET). This is the first time the Breeders'
Cup will be held at Lone Star Park and in the Southwest.
The one-year agreement affords American Airlines the designation as official
sponsor of the Breeders' Cup World Thoroughbred Championships, with rights
to use Breeders' Cup and NTRA trademarks, on site signage and hospitality
American will also offer exclusive discounted air travel reservations
available to Breeders' Cup ticket holders, and the rights to link to from
the official Breeders' Cup Website to the American Airlines Website.
"We are delighted that American Airlines has joined us this year
as the official airline of the Breeders' Cup, and welcome them to our
growing list of national sponsors, said D.G. Van Clief, Jr. president
of Breeders' Cup Limited and Commissioner of the NTRA. "American's
status as one of the world's great airlines is a perfect fit for the greatest
day in international Thoroughbred racing."
"As Dallas Fort Worth's hometown airline, American is honored to
be the official airline for an event as revered as The Breeders' Cup,
said Al Becker, Corporate Communications, American Airlines. "Each
day, American and American Eagle operate more than 700 flights a day to
more than 140 cities at DFW, and we look forward to using the scope and
reach of our global route network to make The Breeders' Cup an outstanding
success for our community."
"American Airlines has long been an outstanding supporter of professional
sports in the Dallas Fort Worth area," said Corey Johnsen, president
of Lone Star Park. "We're delighted that we were able to assist in
forming this partnership, and look forward to American being part of an
exciting Breeders' Cup in our home state of Texas."
The American Airlines discount may be obtained in the following manner
for flights to Dallas Fort Worth International Airport (DFW). American
is offering 5% off the lowest applicable fare or 10% off the full Coach
fare, plus an additional 5% savings for tickets purchased 30 days in advance.
If you have not booked your travel plans yet, please call American Airlines
at 1-800-433-1790 and reference: STARfile: 50H4AI.