The National Thoroughbred Racing Association (NTRA) recently announced that Diamond Cut Jeans has joined NTRA Purchasing as its newest group purchasing partner. Diamond Cut has been designated as the Official Jean of the NTRA and will advertise in horse racing programming on CBS, CNBC and NBC—including NBC’s October 25 telecast of the Breeders’ Cup World Thoroughbred Championships—as well as publications targeted to the Thoroughbred industry.

Diamond Cut joins other NTRA Purchasing service and product providers such as John Deere, FedEx, Sherwin-Williams and Toshiba in offering NTRA members discounts on its products. NTRA members will receive $5.00 off the retail price of $34.99 for each pair of jeans purchased by calling Diamond Cut’s toll-free number, (877) 448-7738, or visiting the Diamond Cut online store, diamondcutjeans.com, and supplying the promotional code “NTRA.”

By virtue of the Texas Horsemen’s Partnership’s membership in the NTRA, all THP members are eligible to take advantage of the new discount on Diamond Cut Jeans through NTRA Purchasing.

“We’re delighted that Diamond Cut Jeans has joined with NTRA Purchasing,” said NTRA Purchasing President Joe Morris. “Every member of the horse racing community, from grooms and exercise riders to farm owners and employees, can appreciate a discount on comfortable, long-lasting jeans.”

“This association with the NTRA is very exciting for our rapidly growing business,” said Dan McGrew, president of Diamond Cut Jeans. “We cannot think of a more logical partner in the horse and racing world than NTRA. Diamond Cut Jeans, America’s most comfortable jeans, and the world’s finest horse organization, NTRA, makes for a great alliance. Our quality jeans and the horse industry are about as close as you can come to being a logical fit. Diamond Cut jeans anticipates a long and rewarding relationship with the NTRA and all of its membership.”

Diamond Cut Jeans specializes in outfitting people with an active lifestyle, especially those who spend time in the saddle or working around a farm or ranch, with the most comfortable jeans on the market today. These jeans are unique in that they have a “gusset” or triangular piece of fabric sewn in the stride. This gusset adds more room, which results in a great-fitting and very comfortable jean that will last and last.

NTRA Purchasing is a subsidiary of the National Thoroughbred Racing Association, formed to deliver cost savings and value-added services to NTRA members through contracts with major national suppliers. Created in January 2002, its revenues help support NTRA programs and services to benefit the horse industry. Call NTRA Purchasing at (866) 678-4289 or visit NTRA.com for more information.