|Sam Houston Race Park Streamlines Admission
Process for Live Racing Events
Sam Houston Race Park will celebrate the return of live Thoroughbred
racing with the introduction of a streamlined admission process offering
patrons free general parking for live racing events beginning Friday,
November 27, 2009. Free parking will continue for all live racing dates
for Thoroughbred and Quarter Horse meets with the exception of select
holidays, special events and festivals. The Park will continue to offer
premium parking as well as valet for select events.
After carefully evaluating parking and admission pricing, The Park will
increase live racing admission prices by $2 in order to offset operational
expenses. New admission prices will be $6 Adults; $4 Senior Citizens;
and children ages 12 and under are admitted FREE for all live racing and
select concerts events. Park Rewards members will continue to receive
“We evaluated our parking and admissions process through customer
surveys and have responded to customer comments by simplifying the approach
to admission by offering free parking and offsetting expenses with a $2
increase to admissions prices,” said Dwight Berube, Vice President
of Operations, Sam Houston Race Park. “We will continue to offer
free admission as well as other discounts and specials on a regular basis
to our Park Rewards members and we will continue to offer free admission
to children under 12. We feel these changes continue to offer a great
value for the dollar to our customers and will enhance the customer’s
overall experience at The Park.”
Park Rewards, the innovative loyalty program The Park launched in April
2008, provides members with free admission to The Park for live racing
and simulcast events, wagering vouchers, programs, food and beverage,
exclusive monthly member contests, priority mailings and offers, double
and triple points on select tracks, and eligibility for exclusive, year-end
premium item giveaways and more.
The 15th Annual Thoroughbred meet will take place November 27, 2009
through April 3, 2010. Live racing will take place Thursday through Sunday
in December (no live racing December 26 & 27); Thursday through Saturday
in January; Thursday through Sunday in February; and Thursday through
Saturday in March and April.
Highlights of the 2009/2010 Thoroughbred stakes schedule include: Texas
Champions Day (December 5) featuring 8 stakes race events; the John B.
Connally Turf Cup (G3) (January 30); Texas Stallion Stakes (February 20);
the MAXXAM Gold Cup & Sam Houston Distaff (March 27).
The Park will host the 17th Annual American Quarter Horse meet Friday,
May 1 through Saturday, August 15, 2010. The meet will feature live racing
in May to coincide with Triple Crown simulcast events; and live racing
Thursday through Saturday June through August.
In addition to live racing events, The Park will continue to build upon
the success of the summer post-race concert series and stand alone festivals
throughout the spring and summer months. More information on live music
events will be announced in 2010.
Simulcast events continue to take place daily from 10:30 a.m. to 2:00
a.m. on the Paddock Level of the building.