|Former TQHA Director Jeff True Named
President of United Tote
On Tuesday, March 14, YouBet.com announced that one-time TQHA Director
Jeff True has been named president of United Tote and assume management
of its worldwide totalisator business. Previously, he had served as the
head of Youbet.com's Western Region.
Youbet.com also announced that Joe Tracy, former CEO of newly acquired
United Tote, will spearhead the subsidiary's development of new technology-based
games, products and services for commercial and consumer distribution
from Las Vegas. United Tote’s research and development operations
will play a key role in the effort.
Additionally, Joe Hasson, another Youbet veteran, will become Vice President
of Operations under True. Hasson, who helped build the operating base
for Youbet’s mobile platform, will lead the efforts of the United
Tote management team to develop operations protocols to support ongoing
and integrated sales.
The appointments are effective immediately.
In addition to his regional management responsibilities, True has served
as the head of Youbet.com’s promotion and promotion partner programs.
In that role, he was responsible for developing the company’s sponsorship
with ESPN.com’s horse racing section and its exclusive content partner
program with CBS SportsLine.com.
True joined Youbet in 2003 following six years (1991-1997) with Los
Alamitos Race Course, where he rose from Director of Marketing and Simulcasting
to General Manager. Previously, True was Executive Director of the Oklahoma
and Texas Quarter Horse Associations. He also held manager level positions
with the Thoroughbred Information Agency and was a sales executive with
Santa Anita Park, both located in California. He earned his Bachelor of
Science degree in horse production and management in 1986 from Tarleton
State University in Stephenville, Texas.
“With the acquisition of United Tote, Youbet and its subsidiaries
offer an array of diversified products that have great potential when
applied as end-to-end solutions,” Champion continued. “Jeff
True and Joe Hasson have successfully built revenue generating programs
for Youbet.com. They have the industry experience, relationships and background
to hasten the integration of our offerings to answer the cost containment
needs of tracks and the customer service demands of the wagering public.”